Alien Recreation & Engagement Arena
Roswell's next great experience is arriving. Step aboard a UFO-themed entertainment destination built around immersive missions, free-roam VR, interactive battles, live events, food, and unforgettable nights.
The Experience
From the moment the UFO begins bringing guests aboard, the real world starts to disappear. Visitors enter through a fog-filled tractor-beam tunnel, rise into the mothership's second-floor boarding bay, and look down over the worlds waiting below.
A.R.E.A. 47 is envisioned as a 40,000-square-foot immersive entertainment destination crowned by a 40-foot center dome. Every part of the building supports one continuous guest journey—from arrival and faction selection to missions, food, events, and the final debrief.
From the boarding bay, guests will overlook free-roam VR arenas, vrCAVE escape rooms, the Alien Rainforest Gellyball Arena, glow speedball, a 300-person event hall, a food court, lounge, merchandise, and more. Stairs, an elevator, and a signature slide will connect the mezzanine to the main attraction floor.
Abduction Zone
There are two ways to read the ride up. You're either boarding a ship — or being taken.
Guests enter a 16-foot-wide enclosed tunnel and begin a slow rise through the beam. Green laser rings cut through dense fog as sound, light, and simulated electrical effects build toward the arrival. The tunnel opens into a second-floor boarding bay overlooking the venue, where guests complete waivers, receive their mission briefing, choose a side, and prepare to descend.
Signature Moments
Two signature moments transform arrival itself into an attraction: the journey through the tractor beam and the first view from the boarding bay.
The Ascent
Guests do not simply walk through an entrance. They rise through fog, sound, glowing laser rings, and simulated electrical effects while the mothership brings them aboard.
The Arrival
At the top of the tunnel, the entire attraction opens below. Guests step onto the boarding bay, complete their briefing, choose a side, capture photos and video, and descend into the mission by stairs, elevator, or slide.
Attractions
Each attraction can stand on its own. Together, they create a mission-based destination designed for repeat visits, seasonal updates, group play, and a story that continues to evolve.
Free-Roam VR
Move freely through full-scale virtual worlds where teams communicate, explore, and fight their way through evolving missions. Each chapter expands the Operation Infected story and gives guests a reason to return.
Gellyball
Battle through a bioluminescent alien rainforest built around a crashed-UFO objective. Mist, reactive lighting, changing missions, and immersive scenery transform the arena for families, parties, schools, and team events.
vrCAVE Escape
Three dedicated escape rooms will give groups of 2–6 players access to a rotating library of 45-minute multiplayer adventures. Wireless headsets make the experience social, approachable, and easy to replay.
Speedball
Fast, competitive play under UV lighting, with alien-themed bunkers, open-play sessions, league nights, private events, and tournament potential.
Events
From birthdays and school celebrations to dances, weddings, corporate events, and community gatherings, the 300-person event hall will give A.R.E.A. 47 a life beyond regular attraction hours.
Food Court
Pizza, burgers, and menu items inspired by the alien theme. The food court gives guests a place to recharge between missions.
Lounge
Sodas, energy drinks, premium non-alcoholic beverages, comfortable seating, merchandise, and photo experiences to keep guests on-site and staying longer.
Choose Your Side
Every guest enters the story by making one decision: stand with the Human Resistance or join the Alien Invasion. That choice follows them across missions, scoring, merchandise, special events, and future story chapters—giving every visit a new purpose.
Defend humanity against the alien threat. Hold the line, complete the mission, and push back the invasion one objective at a time.
Join the extraterrestrial force. Spread the infection, harvest the planet, and turn the tide against the human defenders.
Advanced Factions
Within each side, deeper groups offer hidden objectives, shifting loyalties, and specialized roles for returning guests.
Human Response Team 47. Elite defenders on the front lines. Highly trained, highly equipped, and unwavering in the fight to protect humanity.
Survivors of the first wave. Resourceful. Adaptable. They know the terrain, the threats, and what it takes to survive.
Harbingers of the invasion. They gather, study, and harvest. Nothing is taken without purpose.
Born from the invasion. Enhanced, unleashed, and relentless. Their only mission—consume and spread.
They walk the line between both worlds. Their loyalty is unknown. Their impact is undeniable.
The mission you finish tonight sets up the next one. New chapters will drop seasonally across VR, Gellyball, and speedball — giving guests a reason to come back and see how the war is going.
Guest safety, accessibility, clear operating procedures, and appropriate attraction-specific safety systems will be incorporated throughout professional design and development.
Choose Your Mission
Individual attraction tickets, multi-mission passes, party packages, group rates, and annual memberships are being developed for launch.
Combine several attractions during one visit and unlock more of the story.
Join Launch UpdatesBuilt for birthdays, families, teams, schools, and groups celebrating together.
Join Launch UpdatesMember benefits, special events, discounts, and access to new mission releases.
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A.R.E.A. 47 is designed as a multi-revenue entertainment destination combining attractions, events, food and beverage, merchandise, memberships, and group business inside one highly visible Roswell landmark.
Very few small cities have worldwide recognition. Roswell is one of them.
A.R.E.A. 47 isn't trying to manufacture a destination identity from scratch. The concept is being developed in a city whose name already has worldwide association with UFO culture.
The International UFO Museum tells the story of Roswell's 1947 mystery. A.R.E.A. 47 is where that story becomes your experience.
Coming to Roswell
A.R.E.A. 47 is currently in development for Roswell, New Mexico. Join the interest list, plan a future group experience, explore partnership opportunities, or request investor information.
Proposed for Roswell, New Mexico
Opening schedule to be announced